Image Guidelines for Your Fundraising Campaign

Why Good Images Matter

A compelling image can make your campaign stand out, capture emotion, and help donors connect with your cause. Here’s how to choose the best images for your campaign:

Best Practices for a Great Campaign Image

1. Choose High-Quality Images
   • Minimum size: 1024 x 768 pixels for clear, sharp images.
   • Use bright, well-lit photos to enhance visibility.
   • Avoid blurry, pixelated, or low-resolution images.
2. Select an Image That Tells a Story
   • Pick an image that reflects your cause—people receiving aid, volunteers in action, or a personal moment.
   • Show emotion: smiles, hope, gratitude, or real-life challenges can be very impactful.
3. Avoid Text-Heavy Graphics
   • Too much text over an image makes it hard to read.
   • If using text, keep it minimal and ensure it's easy to read.
4. Respect Privacy & Permissions
   • Use only images you own or have permission to use.
   • Obtain consent when sharing identifiable photos of individuals.
   • Do not use copyrighted images or stock photos without proper licensing.
5. Use Islamic Relief Canada's Branding When Possible
   • If available, include official visuals like logos or event images.
   • This helps with brand recognition and builds trust with donors.

Need Help?

Unsure about your image? Explore our selection of preset campaign images or reach out for assistance!